When Falcon Resorts acquires family-owned Snow Valley Lodge from retiring owners Karla (Gabrielle Rose) and Paul (Dan Willmott), driven executive Stephanie Beck (Candace Cameron Bure) must spend the week before Christmas in Maine preparing a proposal on the property's renovations. Determined to impress Falcon's president, her detached father Ted (Alan Thicke), Stephanie reluctantly departs her warm Arizona home to immerse herself in the lodge's property and decide how to change it to fit the hip, young Falcon brand. While preparing to rebuild the Snow Valley Lodge from the ground up, Stephanie butts heads with her property guide, Brady Lewis (Jesse Hutch), Karla and Paul's son, who has decided to leave his family's business over creative differences with his dad.
Mayor Hickam decides that Hope Valley needs to get back to its hopeful, joyous roots and decides to host Hope Valley Days, a collective celebration inspired by giving, fun, hope, and love.