Hallmark Media Enters Scripted Podcast Space with All-New Mahogany Original Romance-Mystery Series, Crimson Hearts Collide
Hallmark Media has joined the scripted podcast space with all–new original podcast series Crimson Hearts Collide, a soulful romance-mystery story spun from the company’s Mahogany content initiative. The podcast series produced by AYR Media debuted its inaugural trailer, and premiered episodes 1-2 on August 24 followed by new episodes every Thursday, available wherever listeners find their favorite podcasts.
An eight-part series, Crimson Hearts Collide marks the first-ever scripted podcasting venture for the company, and a milestone in the continued extension of Hallmark’s legacy brand Mahogany, an iconic 30+ year-old card line brought to life as a Hallmark Media entertainment initiative last year. Mahogany content offerings spotlight storytelling that exemplifies family, community, connection, positivity, and the power of love – all through the unique lens of Black culture.
“I’m thrilled for fans to experience the heart of our powerful Hallmark storytelling in this new, accessible and rapidly growing medium,” said Hallmark Media’s SVP, Programming Development, Toni Judkins. “Listeners will fall in love with the enchanting story of Crimson Hearts Collide, which is sure to invite more people into the passionate, vibrant world of Mahogany programming."
Crimson Hearts Collide tells the story of Sonora Williams, a top lawyer in New York City who is as driven as they come. One day, she receives a letter in the mail that changes everything: Sonora has an uncle who just passed away and left her an inheritance, a farm in Alabama. For her entire life growing up in foster care, she was told she had no family leaving her to wonder, if he knew about her, why did he not come for her? In order to get the answers she seeks, Sonora must travel to Alabama and meet the people who keep the farm running – including the handsome cowboy Zeke Summers, who immediately captures her attention.
Crimson Hearts Collide features an all-star cast including Malinda Williams (“Soul Food”), Amanda Seales (“Insecure”) and Keith D. Robinson (“Sister Swap: A Hometown Holiday”) and is produced in partnership with Aliza Rosen’s AYR Media. Crimson Hearts Collide will be available to listen on all major podcast platforms with new episodes dropping every week. To listen to the trailer and learn more, please visit: https://www.hallmarkchannel.com/crimson-hearts-collide.
A Nashville Legacy - Original Airdate: February 26, 2023
Naima moves to Nashville to uncover secrets about an undiscovered music group. Starring Andrea Lewis, Pooch Hall, Stan Shaw, and Roz Ryan. With cameos by Curt Chambers and Ruben Studdard.
Watch a Preview Now!
March 22, 2022
The First Mahogany Movie Premiere
Hallmark Movies & Mysteries is excited to announce that production has started for the first original movie under the Mahogany banner. The all-new premiere is entitled “Unthinkably Good Things” and will star Karen Pittman, Joyful Drake, Erica Ash, Jermaine Love and Lance Gross. The film is being shot on location in Italy.
The movie centers around Allison (Pittman), at a crossroads in her career and love life, she is in need of the love and support of her two friends Melina (Drake) and Reesa (Ash). When they visit her in Tuscany, the reunion causes each woman to reexamine the state of her own life and relationships. While they have different personalities and perspectives, they know each other’s truths and help to make life- changing decisions. Between the good wine, delicious food, a healthy serving of romance, set against the beautiful backdrop of Tuscany the three women relish in the importance of friendship and inspire each other to make this next season the best one yet and to take the leap to pursue the life and loves they have always wanted.
July 28, 2021
Hallmark Movies & Mysteries will be the home to Mahogany, the first of several new content initiatives and brand extensions tapping into the rich 100+ year legacy of the Hallmark brand. Mahogany, which is rooted in the iconic Hallmark greeting card line of the same name, will expand Crown Media’s content offerings with powerful storytelling that exemplifies Hallmark’s core ethos – family, community, human connection, positivity, and the transformational power of love – through the unique lens of Black culture.
Look for new Mahogany movies launching on Hallmark Movies & Mysteries in early 2022.