The Supermarket Guru Breaks Down Eating By The Generations

Kids: looking for flavor and sweetness but parents want to limit these snacks to healthier ones - the challenge is what will kids like and parents not have to compromise.

Rockin'ola Chocolate Flavor Granola - Rockin'ola Granola is a WHOLE GRAIN snack or breakfast cereal made of flavorful granola clusters with tasty mini-marshmallows! Chocolate flavor is rich chocolate granola and also perfect to mix in with yogurt A 1.1 oz serving of Rockin'ola qualifies as a 1 oz equivalent Creditable Grain for the 2014 Child Nutrition Programs and meets the new "Smart Snacks in School" ruling, complies with HUSSC and Alliance for a Healthier Generation Competitive Foods Guidelines.

Yum Earth Organics Fruit Snacks Pineapple, Raspberry and Mango - These new fruit snacks are gluten-free, nut-free and 100-percent vegan. The new Pineapple, Raspberry and Mango flavors appeal to children’s taste buds while provides 100 percent of the recommended daily vitamin C per serving, contain less than 70 calories and are made with no artificial colors, flavors or high-fructose corn syrup. Millennials: these are food-focused people who never want to eat the same food twice in their lifetime! They believe in the YOLO principle - you only live once...especially adventurous in eating and they re very concerned about sustainability issues - hemp and honey make the perfect "millenial magic."

Lady Jane Gourmet Seed Co. Fabulous Flap Jack Mix - This hemp blend has 13g of protein in a serving, not fortified, and made with only natural ingredients! Gluten Free is a bonus, with no sacrifice of texture and can be made with dairy (including Buttermilk) or non-dairy milk. It's a nutritionally dense breakfast that contains Iron, Magnesium, and 18 amino acids. (NOTE: requires one large egg and 1 ¼ cup of 2% milk).

Bee Free Honee Ancho Chile - A FIRST OF ITS KIND! We all know about the bee shortage and here is a company that has developed a Honey Alternative made from organic apples - then combined it with the aromatic, savory and delicate flavor of FRESH ancho chiles, its not "hot" just a subtle "kick." Pour in plain yogurt, on ice cream, or on top of sopapillas, biscuits, crackers, cheese…or as we are - pancakes! (NOTE: will pour over the pancakes and taste both together)

Gen X: This generation is finally coming in to better paying jobs, raising families and want "the best" of everything along with a strong desire to eat healthier and yearn for more authentic flavors.

Eveia Greek Yogurt Cheesecake: is made with Greek Yogurt - not cream cheese with only 4 simple ingredients. A single serve portion with 55% less fat than other cream cheese cheesecakes and higher in protein without starches, gums or fillers.

Hardbite Handcrafted Chips Eat Your Parsnips Lightly Salted Parsnip Chips - This cream-colored, carrot look-alike just got a whole lot cooler, this is a light crunchy snack that takes this sweet, under-appreciated vegetable to a whole new level. Parsnips contain a wide variety of vitamins, minerals and nutrients including dietary fiber, folate, potassium and vitamin C.

Boomers and Beyond (Seniors): This generation who has had the spotlight on them since birth started hitting 65 years of age back in 2010 - taste is of utmost importance as is convenience and they simply want to indulge and live forever.

Becky's Blissful Bakery Chocolate Chip Caramels: hand made, no corn syrup, no preservatives; chocolate chips are sandwiched in the middle of the most delicious caramels you've ever had. Organic dark chocolate surrounded caramel and finished with a dusting of sea salt. Gluten-free.

Bertolli Bakes: Ricotta and Spinach Cannelloni made with high-quality fresh ingredients. Restaurant inspired recipes that taste oven baked from the microwave smooth ricotta topped with tomatoes in a rich alfredo sauce. One package is just 500 calories with 21 grams of protein. Unique package makes microwaving pasta perfect.

Eating by the Decade with Phil Lempert

Check out Phil Lempert, The Supermarket Guru, right here at and follow him on Twitter: @PhilLempert,

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