It’s still dark in Vancouver this morning, but the sun is cresting over the Fraser Valley. It’s November 17, 2014, and it has been a long time since we were all last here in “Coal Valley”… both for cast and crew and for our beloved family of #Hearties and growing audience of When Calls the Heart fans. As our expanded team of cast, writers, producers, directors and crew begin production today on a very special Season 2 two-hour premiere episode, we are all humbled by the amazing outpouring of love this show has received from its fans. In 30 years of working in film and television, I have never experienced anything like the wave of grass roots support that emerged during Season 1, and in the long months since. In fact, I believe we have the best fans in all of Television! You are one of the main reasons this show returned for Season 2.
Did you know our Facebook community page https://www.facebook.com/groups/544632748969161 has grown from 4,000 members at the end of Season 1 to nearly 23,000 today, and as we begin the hard work and long journey of making these new episodes, we pledge to you to do our best to bring you another thrilling, inspiring, uplifting… very romantic… season. And I’m going to do my best to bring you “inside scoop” production journals for each episode. But I know you all have a burning question: “How are going to top what we did in Season 1?” As you are about to find out, we are not only going to resolve all the big cliffhangers from S1, but we are going to spin tales in many new directions in S2. We are going to expand the story-telling “canvas” and the world of When Calls the Heart by introducing new characters and relationships – all in order to set the stage, Lord-willing, for many seasons to come. Even our cliff-hangers will have new cliffhangers. But something else we have all learned from S1: We can’t make this show a success without you tens of thousands of #Hearties (and hopefully hundreds of thousands of Hearties-yet-to-be). Your love, loyalty, support, passion and consistent viewing, posting and Tweeting about this show IS the fuel that will keep it on the air. We are competing with what seem like thousands of other entertainment options and we need all the love we can get. I met a Heartie recently who told me she keeps an episode from S1 on her smart phone so that she can play it while she is standing in line at the grocery store. She does this to provoke questions from potential fans standing in line with her. That is the “secret sauce” that will keep this show growing. We call that “E-Fangelism.” Are you an E-Fangelist yet? If not, join the Hearties and show your like-minded friends that family-and-faith-friendly TV programming on the Hallmark Channel is not extinct and can make a comeback in our culture. We promise to do our part, and we hope you will do yours. Until next week… that’s my report from Coal Valley! Brian Bird