King began her career as a fashion model landing covers for top international fashion magazines and later landing advertising campaigns for Armani, Calvin Klein, Victoria’s Secret and Jay Z’s Rocawear clothing line. With her charm and all-American mass appeal, Jaime King is known for her roles in both television and film. In 2015, King starred in “The Pardon” with John Hawkes and was seen in “Barely Lethal” with Hailee Seinfeld and Samuel L Jackson. In 2014, King reprised her role as Goldie and twin sister Wendy in Robert Rodriguez and Frank Miller’s “Sin City: A Dame to Kill For.” On the small screen, King starred alongside Rachel Bilson in four seasons of The CW's wildly popular series “Hart of Dixie.” Jaime King most recently produced and starred in her new digital sketch comedy show “Attention Deficit Theatre” featuring 10-episodes where King offers tips and advice on everything from dating to fashion to dealing with the office lunch-thief. The series aired on the CW Seed in March 2016.
King has taken her creative endeavors to new heights working on a number of collaborations in fashion and beauty. Most recently, King launched a gender fluid, gender neutral line with - Gardner and the Gang called Gardner and the Gang X Jaime King. The gender-free collection is designed for children to wear the beautiful story of friendship as an emblem of style, and share it with others as an empowering movement towards creating a generation without judgment. On March 24, King launched a cruelty free, vegan makeup line with ColourPop cosmetics Alchemy by Jaime King x ColourPop which sold out within hours of its launch. Jaime tested the various colors of each product on a variety of skin types (all ethnicities/skin colors, etc.) as she wanted each color to work for everyone. Colourpop doesn't test their products on animals either which was incredibly important to Jaime. Last year, she partnered with the Sapling brand, an Australian based children’s apparel company featuring 100% GOTS certified organic cotton to design her own range. Her designs were inspired by the Japanese art of storytelling through printmaking with a thematic emphasis on childhood wonder.
King is currently filming her next project, a holiday movie for Hallmark Channel titled “The Mistletoe Promise,” she resides in Los Angeles with her family.