Heather Smith Founded twenty-one years ago, "Rock the Vote" combines music, pop culture, technology, and grassroots organizing, to encourage young people to vote. Today, president of "Rock the Vote" Heather Smith talks to Mark & Paige about the organizations work to get young people to the polls! Heather explains that the youth vote will live the longest with the consequences of this election, making it more important than ever to increase participation and ensure that youth knows what makes our democracy so special.