Adoption Ever After News
HALLMARK CHANNEL NAMES REBECCA ROMIJN AS AMBASSADOR OF ADOPTION EVER AFTER
Hallmark Channel announced that Rebecca Romijn will serve as the network’s ambassador of Adoption Ever After, the network’s corporate pet initiative. Adoption Ever After is committed to educating the public about the many rewards of pet adoption in hopes of inspiring viewers to open their homes and hearts to shelter pets.
As the initiative’s spokesperson, Rebecca Romijn will work to enhance and increase awareness towards the cause. Hallmark Channel works in collaboration with the country’s leading animal rescue and welfare organizations, activists, distribution and advertising partners and celebrity influencers in order to support the mission. Hallmark Channel’s Adoption Ever After aims to dismantle common misconceptions about shelter animals, provide resources, inspire the public to adopt and ultimately put an end to this country’s epidemic of pet homelessness.
Adoption Ever After is part of a 360-approach that also includes off-air elements, grassroots efforts, social media outreach and strategic corporate partnerships. In addition, Hallmark Channel’s two shelter pet mascots, Happy the Dog and Happy the Cat, continue to embody the beauty, intelligence and lovability of adopted pets on-air and through public appearances.
HALLMARK CHANNEL EXPANDS PET INITIATIVE ADOPTION EVER AFTER
WITH NEW ORIGINAL SPECIAL ‘CAT BOWL’
AND RENEWS ITS ANNUAL ‘AMERICAN RESCUE DOG SHOW’
Hallmark Channel announced the network will create a new pet-centric original special, “Cat Bowl,” as part of the network’s growing pet initiative ADOPTION EVER AFTER. “Cat Bowl” will feature adult cats and seniors playing a feline Hall of Fame game, Saturday, February 2, 2019. The program is a precursor to the 6th annual “Kitten Bowl” where 100+ kittens take to the field in the Feline Football Championship. Earlier this year, KITTEN BOWL LIVE was the main attraction at Super Bowl LII in Minneapolis with thousands of eager fans lining up to watch kittens play ball, but more importantly, to win the ultimate trophy: a loving, forever home through adoption. All kittens who played the game were adopted, as well as, many adult cats from Minneapolis Animal Care & Control. All of the adult cats and seniors from “Cat Bowl” will be adopted as well, bringing the total of animals adopted since “Kitten Bowl” first premiered in 2014 to more than 14,000. North Shore Animal League America is Hallmark Channel’s partner in all feline-related specials.
Hallmark Channel also announced its inaugural installment of “American Rescue Dog Show” successfully competed against (and bested) the best known pure breed dog show in the world. Hallmark Channel will make “American Rescue Dog Show” an annual event with the second installment airing in February 2019. “American Rescue Dog Show” is distinguished from other national championship dog shows by showcasing shelter dogs in all the categories that matter: Best Wiggle Butt, Best Underbite, Best Sofa Sleeper, and more. All of the animals competing in “American Rescue Dog Show” were adopted to loving homes.