Directions for Holiday Yule Log:
Amy Marella (President & Co-Founder, Fleurish; and owner of The Hidden Garden)
Amy Child Marella is a nationally recognized expert in wedding décor, special events and floral design whose celebrity clientele includes the likes of Tom Cruise, Gwen Stefani and Jessica Simpson, among many others, as well as organizations such as Tiffany & Co., The Beverly Hills Hotel, and the NFL Super Bowl. With nearly 15 years of experience in floral design and renowned as the founder of LA’s premier florist The Hidden Garden, Marella regularly lends her expertise to national wedding publications such as Inside Weddings, and her work is often featured in national magazines such as People and US Weekly, to name a few.
Marella’s latest creative endeavor is Fleurish, a unique, sophisticated design-it-yourself flower bar. Born out of Marella’s belief that anyone can create beautiful floral designs given the proper tools, along with an overwhelming demand from her fans, Fleurish is a unique space where you can create your own arrangement, take a class, celebrate a special occasion, or purchase an exquisitely designed floral arrangement to go.
More about Fleurish:
Fleurish is the first dedicated design-it-yourself “flower bar,” where “you are the fleurist” created by celebrity floral designer Amy Marella of the Hidden Garden Flagship store Fleurish Brentwood, CA at 11906 San Vicente Boulevard, Los Angeles, with more locations to come. At Fleurish, you can create your own arrangement, take a class, celebrate a special occasion, or pick up an exquisitely designed floral arrangement to go. The current floral business model is broken; 1,000 brick and mortar stores closing each year, yet flower sales are booming. Fleurish is reinventing a 100 year old flower industry with its unique design-it-yourself concept. Fleurish will incorporate exclusive proprietary technology such as Ifleur tablets, with step-by-step tutorial instruction to create a variety of gorgeous floral arrangements. Fleurish will also include a boutique with select signature retail items including the Fleurkit, the first ever design-it-yourself flower arranging floral kit and the Fleurish Boutique Basics 3-piece tool kit, which contains three floral design must-haves: a rose stripper, floral scissors and a floral knife. Fleurish is the place to host private events and parties for all ages; from birthday parties to wedding and baby showers; you may also bring your own wine for a fun “date night.” Fleurish will offer floral design classes, as well as party packages such as the Petite Fleurette (for ages 8-16 years), including Fleurish’s signature "birthday flower cake"Fleurish is a creative fun experience any celebratory occasion – whether at the Brentwood store, or in your own home.
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